Privacy Policy
Last Updated September 16, 2025
This privacy notice for the City of West Hollywood (“City,” “we,” “us,” or “our”) describes how and why we might collect, store, use, and/or share (“process”) your information when you use our services (“Services”), including when you:
- Visit our website at https://www.weholocals.com (the “Site”), or any website of ours that links to this privacy notice;
- Participate in WeHo Loves Locals programs, including the Resident Offers Program and the Gift Card Program powered by Yiftee; or
- Engage with us in other related ways, including community outreach, marketing, or events.
Questions or concerns? Reading this privacy notice will help you understand your privacy rights and choices. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at info@weholocals.com.
Summary of Key Points
What personal information do we process? We may process personal information depending on how you interact with our Services and programs, the choices you make, and the features you use.
Do we process any sensitive personal information? We do not knowingly process sensitive personal information.
Do we collect any information from third parties? Yes. We use third-party service providers (e.g., hosting, analytics, advertising technologies). For the Gift Card Program, all purchases and associated personal information are processed by Yiftee on its platform.
How do we process your information? To provide, improve, and administer our Services and programs; communicate with you; protect the Services; and comply with law.
In what situations and with whom do we share personal information? We share information in specific situations with service providers and partners, as described below.
How do we keep your information safe? We use organizational and technical safeguards, but no electronic transmission or storage is 100% secure.
What are your rights? Depending on your location, you may have rights to access, correct, delete, or limit certain uses of your information.
How do you exercise your rights? Email info@weholocals.com. We will consider and act upon any request in accordance with applicable laws.
TABLE OF CONTENTS
- WHAT INFORMATION DO WE COLLECT?
- HOW DO WE PROCESS YOUR INFORMATION?
- WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?
- DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?
- HOW LONG DO WE KEEP YOUR INFORMATION?
- HOW DO WE KEEP YOUR INFORMATION SAFE?
- DO WE COLLECT INFORMATION FROM MINORS?
- WHAT ARE YOUR PRIVACY RIGHTS?
- CONTROLS FOR DO-NOT-TRACK FEATURES
- DO UNITED STATES RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?
- DO WE MAKE UPDATES TO THIS NOTICE?
- HOW CAN YOU CONTACT US ABOUT THIS NOTICE?
- HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?
1. WHAT INFORMATION DO WE COLLECT?
Personal information you disclose to us
In Short: We collect personal information that you provide to us.
We collect personal information that you voluntarily provide when you submit a contact form, subscribe to updates, request program information, register for events, or otherwise contact us. The personal information we may collect includes name, email address, phone number, mailing address, contact preferences, and the contents of your communications.
Payments: We do not request or store payment card information on the Site. For Gift Card Program purchases, personal and payment information is collected and processed by Yiftee on its website, subject to Yiftee’s Terms & Conditions and Privacy Policy.
All personal information you provide must be true, complete, and accurate, and you must notify us of any changes.
Information automatically collected
In Short: Some information — such as your Internet Protocol (IP) address and/or browser and device characteristics — is collected automatically when you visit our Site.
We automatically collect certain information when you visit, use, or navigate the Site. This information does not reveal your specific identity (like your name) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country/city-level location (based on IP), information about how and when you use the Site, and other technical information. This information is primarily needed to maintain security and for internal analytics and reporting.
Like many sites, we also collect information through cookies and similar technologies.
The information we collect includes:
- Log and Usage Data. Service-related, diagnostic, usage, and performance information (e.g., IP address, device information, browser type, settings, pages viewed, searches, timestamps, and device event information such as system activity and error reports).
- Device Data. Information about your computer, phone, tablet, or other device used to access the Site (e.g., IP address or proxy, application identifiers, browser type, hardware model, ISP or mobile carrier, operating system, and configuration information).
- Location Data. Approximate location based on IP address. You can manage location permissions at your device or browser level.
2. HOW DO WE PROCESS YOUR INFORMATION?
In Short: We process your information to provide, improve, and administer our Services and programs; communicate with you; for security and fraud prevention; and to comply with law.
We process your personal information for a variety of reasons, including to:
- Operate and administer WeHo Loves Locals programs (Resident Offers and Gift Cards) and related communications;
- Respond to inquiries/offer support;
- Send administrative information (e.g., program updates, policy changes);
- Conduct outreach and promotional communications consistent with your preferences;
- Deliver basic analytics and limited advertising/retargeting to promote City programs and participating businesses;
- Protect the Services, including fraud monitoring and prevention; and
- Comply with applicable laws and legal processes.
3. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?
In Short: We may share information in specific situations with service providers and partners who help us operate the Site and programs.
Service Providers. We may share data with vendors who perform services for us or on our behalf and require access to such information to do that work (e.g., website hosting, analytics, email delivery, site maintenance, security, advertising/retargeting technologies).
Program Partners. For the Resident Offers Program, we may share limited information with participating businesses to administer an offer or respond to your inquiry.
Gift Card Program. Purchases, transactions, and redemptions are processed by Yiftee on its platform. We may receive aggregate, de-identified program metrics (e.g., number of cards issued/redeemed) for administration and evaluation; we do not receive your full payment details from Yiftee.
Legal. We may share information with governmental entities when required by law.
We do not sell personal information.
4. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?
In Short: Yes. We use cookies and similar technologies to collect and store information.
We may permit third parties and service providers to use online tracking technologies on our Site for analytics and advertising/retargeting, including to help manage and display informational promotions about City programs or participating local businesses. Where required by applicable law, we will honor your choices (opt-in/opt-out). You can manage cookies via your browser settings. To learn about Google Analytics opt-out options, visit Google’s opt-out tools and ad settings pages.
Google Analytics
We may use Google Analytics to track and analyze use of the Site and to help measure the effectiveness of communications. You can opt out of Google Analytics by using the browser add-on provided by Google and applicable ad settings pages.
5. HOW LONG DO WE KEEP YOUR INFORMATION?
In Short: We keep your information only as long as necessary for the purposes outlined in this notice, unless otherwise required by law.
We retain personal information for the period needed to fulfill the purposes described here (for example, to respond to inquiries or provide program updates) and then delete or de-identify it in accordance with applicable records retention requirements.
6. HOW DO WE KEEP YOUR INFORMATION SAFE?
In Short: We aim to protect your personal information through a system of organizational and technical security measures.
We implement reasonable safeguards designed to protect personal information. However, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure. Transmission of personal information to and from the Site is at your own risk. You should access the Services within a secure environment.
7. DO WE COLLECT INFORMATION FROM MINORS?
In Short: We do not knowingly collect data from or market to children under 18 years of age, nor do we knowingly sell such personal information.
By using the Services, you represent that you are at least 18 or are the parent or guardian of such a minor and consent to such minor’s use of the Services. If we learn that personal information from users less than 18 years of age has been collected, we will take reasonable measures to promptly delete such data. If you become aware of any data we may have collected from children under 18, please contact us at info@weholocals.com.
8. WHAT ARE YOUR PRIVACY RIGHTS?
In Short: Depending on your location, you may have rights to access, correct, delete, obtain a copy of your information, or opt out of certain processing (e.g., targeted advertising) and to withdraw consent where applicable.
You can unsubscribe from promotional communications at any time by using the unsubscribe link in our emails or by contacting us at info@weholocals.com. We may still send you non-marketing, service-related messages.
Account Information
If you would like to review or change information you have provided to us or request deletion, contact us using the details provided below. We may retain some information as permitted by law to prevent fraud, troubleshoot issues, or comply with legal obligations.
9. CONTROLS FOR DO-NOT-TRACK FEATURES
Most web browsers and some mobile operating systems include a Do-Not-Track (“DNT”) feature or setting you can activate to signal your preference not to have online browsing activities monitored and collected. Because no uniform standard for recognizing DNT signals has been finalized, we do not currently respond to DNT browser signals. If a standard is adopted that we must follow, we will update this notice.
10. DO UNITED STATES RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?
In Short: If you are a resident of certain U.S. states (including California), you may have additional rights.
Categories of Personal Information We Collect (Past 12 Months)
We may also collect other personal information outside of these categories through instances where you interact with us in person, online, or by phone or mail in the context of receiving help through our support channels, participating in community outreach, or facilitating the delivery of our Services and responding to your inquiries.
How We Use and Share Personal Information
See “HOW DO WE PROCESS YOUR INFORMATION?” and “WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?” above.
We collect and share your personal information through:
- Analytics cookies/Advertising cookies
- Beacons/Pixels/Tags
Sale/Sharing: We do not sell personal information. We may engage in “sharing” as defined under certain state laws (e.g., cookie-based targeted advertising). Where required, you may opt out using available mechanisms (see Section 4).
Your Rights
Subject to applicable law, you may have the right to know, access, correct, delete, obtain a copy of your personal information, and opt out of certain processing (e.g., targeted advertising or profiling with legal effects). You may designate an authorized agent. We will verify requests and respond within required timeframes. To exercise rights or appeal a decision, email info@weholocals.com.
11. DO WE MAKE UPDATES TO THIS NOTICE?
In Short: Yes, we will update this notice as necessary to stay compliant with relevant laws. The updated version will be indicated by a revised “Last Updated” date. Material changes may be highlighted on the Site.
12. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?
If you have questions or comments about this notice, please email us at info@weholocals.com or contact us by post at:
City of West Hollywood — WeHo Loves Locals
West Hollywood City Hall
8300 Santa Monica Blvd
West Hollywood, CA 90069
United States
13. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?
Based on applicable laws, you may have the right to request access to the personal information we collect from you, details about how we process it, correct inaccuracies, or delete your personal information. To submit a request, email info@weholocals.com.
Program-Specific Disclosures
A. Resident Offers Program
Offers are created and fulfilled by participating businesses. If you choose to redeem an offer, you may provide information directly to that business. The City does not control the privacy practices of participating businesses; their use of your information is governed by their own privacy policies.
B. Gift Card Program (Powered by Yiftee)
When you click to purchase a WeHo Loves Locals digital gift card, you are redirected to Yiftee. Your purchase and payment information are collected and processed by Yiftee in accordance with its own Terms & Conditions and Privacy Policy. The City does not collect or store your payment card details. We may receive aggregate, de-identified program reports (e.g., number of cards issued/redeemed) to administer and evaluate the program.
